Not a one-time push. A setup that keeps new work coming in.
When marketing is a one-time push, the work dries up the moment you stop. This is three phases with one objective: steady, measurable new work, built around your market, your buyer, and your growth stage. Every channel runs in one connected setup and measured by the quotes and jobs it brings in.
The three phases.
Plenty of shops run a pile of marketing activity and still see no new work walk in the door. So we don’t guess. We diagnose what you already have, build what’s missing, then optimize against the only thing that pays the bills: new work coming in.
Diagnose
- A full look at the setup and tools that bring in new leads
- Where your leads actually come from today, so you know what you’d lose if a referral source went away
- A review of how leads and new work are tracked
- Clear wording for why a buyer picks you over the cheaper guy
- 90-day action plan
Build
- A steady way to reach buyers who don’t know you yet, so you stop waiting on referrals and the next trade show
- Clear wording for why a buyer picks you
- A plan for what to post and write
- Every lead tracked in one place so nothing falls through
- Landing pages and email sequences
Optimize
- Tracking which efforts actually bring in work, so no dollar runs unmeasured
- A monthly report showing which efforts brought in quotes and jobs
- Ongoing testing to see what works better
- Monthly growth reviews
- Tuning your paid ads
One connected setup, start to finish.
Most industrial companies have a few of these running on their own, with marketing on one side and sales on the other and nothing tying them together. We connect all six into one setup, so a stranger on LinkedIn can become a repeat customer, and you can see every step in between.
When buyers who don’t already know you can’t find you, the only work coming in is from people you’ve already met. We get you in front of the right buyers with posts that speak to how they actually pick a supplier, not generic filler.
Rank for the RFQs and technical questions your buyers search, so you get found when they’re ready to pick a vendor.
Purpose-built pages that turn interest into a contact, with offers an engineer or operator will actually fill out.
On a long industrial buy, a lead you don’t keep warm goes cold and quietly walks to a competitor. Email sequences keep you in front of the buyer through the whole cycle, until they’re ready to move.
Targeted spend to speed up the buyers and accounts worth chasing now, measured by the quotes and jobs it brings in, not clicks.
When leads live in someone’s inbox and a notebook, follow-ups get missed and you can’t tell what’s actually working. The CRM puts every lead, follow-up, and dollar of new work in one place, like a job traveler for sales, so nothing slips and you can finally forecast.
Built as a retainer. Priced to the work.
If a year-long contract and a slide deck is what soured you on agencies last time, this is built the other way. Pick the level that matches your growth stage. Every client runs on the same Growth System; the tier sets how much we build and operate for you. Three-month minimum to build the setup, then month to month, cancel any time after that. The setup needs a quarter to show its first measurable results.
- Full marketing and lead-tracking audit
- 90-day action plan
- Clear wording for why a buyer picks you
- One main lead source built
- Monthly review
- Everything in Foundation
- The full setup built across every channel
- Content and email sequences
- Landing pages and lead capture
- A monthly report showing which efforts brought in quotes and jobs
- Everything in Pipeline Builder
- Paid ad management
- Ongoing testing to see what works better
- Tuning the whole setup, start to finish
- Priority strategy access
Common questions
How does industrial lead generation work for a small manufacturer?
It works as one connected system that brings buyers in, captures them, and tracks them to a quote, instead of waiting on referrals and trade shows. Reynoso Marketing runs it in three phases: Diagnose your current setup, Build the missing pieces across LinkedIn, SEO, landing pages, email, and CRM, then Optimize against the quotes and jobs it brings in. Every channel runs in one setup so you can see each step from first contact to repeat customer.
How much does a marketing retainer for manufacturers cost?
The Growth System is sold as a monthly retainer with three tiers: Foundation at $2,500 a month, Pipeline Builder at $4,500 a month, and Growth Engine at $7,500 a month. Every client runs the same system, and the tier sets how much is built and operated for you. There is a three-month minimum to build the setup, then it goes month to month and you can cancel any time after that.
How long before a lead generation system starts producing new quotes?
The setup needs about 90 days to show its first measurable results. The first phase establishes a baseline and a 90-day action plan, the build phase puts the channels and tracking in place, and the optimize phase tunes everything against new work. From there a monthly report shows which efforts actually brought in quotes and jobs.
What is included in the free Growth Audit?
The free Growth Audit is a 45-minute session that maps how new work reaches you today, pinpoints where it is slipping away, and lays out a prioritized 90-day plan to close the gap. There is no pitch, and the findings are yours to keep either way. It also tells you which retainer tier fits before you spend a dollar.
See where your new work is leaking.
In a free 45-minute Growth Audit, we map how new work reaches you today, pinpoint where it’s slipping away, and lay out a prioritized 90-day plan to close the gap. No pitch, and the findings are yours to keep either way.